Free 5-day email course

Your AI initiative is a people problem.
Here's how to solve it.

You already know AI transformation isn't about tools. It's about getting people to actually change how they work.

This is the method I built while rescuing AI initiatives at IKEA, Volvo Group, H&M, and 200+ other organizations. Yours to steal. 5 emails. 5 templates. No hype.

74% of companies see no value from AI investments BCG 2024
70% of AI success is people and process, not technology RT Insights
1 in 3 workers have actively sabotaged their company's AI rollout Writer 2025

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Built from real work with

IKEA Volvo Group H&M Sandvik Husqvarna Storytel

This course is for you if...

🎯

You own AI adoption

CHRO, HRBP, or transformation lead under pressure to "do something with AI" while knowing it's a change management challenge, not a tech one.

🔥

Your pilot went nowhere

You ran an initiative. Adoption stuck at 20%. People say they "resist change" but really they just don't know what to use it for.

🚫

You're done with consultants

Tired of inexperienced MBAs with slide decks that don't cut costs. You want internal capability, not another vendor dependency.

⏱

You have no bandwidth

Your day is consumed by admin, firefighting, and executive hand-holding. 5 days, 10 minutes per email. Use the templates the same week.

What you'll get

5 lessons. Each with a downloadable template you'll actually use.

Day 1

The gap between AI hype and AI reality

Your CEO wants ROI. Your board wants a strategy. Your teams don't know what to use it for. Here's how to cut through the noise and find where you actually stand.

📎 AI Reality Check Template
Day 2

Three mistakes killing your AI initiative

Leadership that commits but doesn't show up. Treating AI as an IT project. Building consultant dependency instead of internal capability. Spot these before they cost you another quarter.

📎 Warning Signs Checklist
Day 3

The approach that actually gets adoption

The Ambassador Method: recruit influential people (not technical ones), train them, and let peer-to-peer learning do what top-down mandates never will. McKinsey agrees: "Inviting employees to become AI ambassadors is even more important than in a typical technology transformation."

📎 Ambassador Selection Guide
Day 4

From pilot to systematic adoption in 90 days

Most initiatives stall after the pilot. This is the rollout plan that moves you from "we tried it" to "it's how we work." No more one-off experiments.

📎 90-Day Rollout Planner
Day 5

75% adoption means nothing

"Everyone has a license" is not a metric. Here are the numbers that actually prove AI is creating value, not just activity.

📎 Success Metrics Dashboard

Free. Practical. No fluff.

You're in. Check your inbox for Day 1.

Takes 10 minutes per day. Templates included.

Johannes Sundlo

Hi, I'm Johannes.

I run what I call a "rescue patrol" for failed AI initiatives. Not another consultant with a slide deck. I go in, fix what broke, build the systems, then make myself unnecessary. That last part is the point.

Before this, 15 years as an HR leader at Spotify, Kry, Matsmart, and Trustly. I know the political warfare. I know the bandwidth problem. And I know that AI transformation is a people challenge disguised as a tech one.

200+
Organizations
4
Continents
15+
Years in HR

"When we started on this journey, we started on it as a technical change. And what happened was nobody used it. The technology was there, the tool was there, but behavior wasn't there."

Nickle LaMoreaux, CHRO at IBM

"Everyone says people 'resist change.' They don't. They resist being told to use tools they don't understand, by leaders who haven't tried them, through training that doesn't stick. Fix those three things and adoption takes care of itself."

Johannes Sundlo, FullStack HR

Common questions

Is this really free?

Yes. 5 emails, 5 templates, zero cost. I built this because I kept seeing the same patterns destroy AI initiatives. The course gives you enough to run a pilot yourself. If you need help scaling to the full organization, we can talk.

I'm drowning in AI vendor pitches. How is this different?

This isn't about tools. No product demos, no platform recommendations. This is about the organizational change methodology that makes any AI tool actually get used. The part that vendors skip.

Our adoption is stuck at 20%. Will this help?

That's exactly the problem this course addresses. Day 2 covers why it's stuck. Day 3 gives you the peer-to-peer method that breaks through top-down resistance. Day 4 is the rollout plan to move from 20% to systematic adoption.

I barely have time for my actual job. How much time does this take?

10 minutes per email. Each lesson comes with a template you can use the same day. If you don't have 10 minutes, you might have a bigger problem than AI adoption.

My CEO wants results. Can I use this to build a business case?

Day 1's Reality Check template gives you a baseline to present. Day 5's metrics dashboard gives you the KPIs your CEO actually cares about. Together, they frame AI adoption as a business outcome, not an IT project.

Will you try to sell me consulting?

The last email has a soft invitation to discuss how this looks for your organization. That's it. No aggressive funnels, no 47 follow-up emails. The whole point of the Ambassador Method is independence, not consultant dependency.

What about my data?

GDPR compliant. We only store your email in ConvertKit. No third-party sharing, no ads. You can request deletion at any time by emailing johannes@sundlo.com. Full details in our privacy policy.

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